Host cities identify key learnings for delivering impact
On 2nd December 2024, representatives of IAEH member organisations and selected guests attending the Host City conference, held a Destination Workshop focusing on economic, social and environmental impacts from major events. The following topics were covered:
Common Indicators for Measuring the Impact of Events
– Relevance of cultural and business events
– Soft power and influence
– Gathering and reporting robust data
Economic Indicators
– Urban regeneration
– Brand association
– Employability
Social and Environmental Indicators
– Programmes of community engagement
– Dedicated individuals holding responsibility within the organising team
– Commitment to an ongoing relationship for legacy
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