Paul Fletcher, former Commercial Director (Wembley Stadium) and former CEO (Huddersfield Town FC, Bolton Wanderers FC, Burnley FC, Ricoh Arena) discusses the evolution of football stadia and how they can be utilised better. The talks covers:

– Previous mistakes with UK football stadia designs
– Design of future stadia
– The importance of location
– Addressing the fiction that stadia are single purpose buildings
– The problem of car parking and stadia
– Lessons from relocating stadia
– Replacing car parks in stadia with marketplaces
– Financial difficulties for football clubs in building new stadia

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