17 May 2023

Kati Kuusisto, CEO of Kuusisto & Sahlstedt, presents on:

– How an event industry confederation was built in Finland
– Event industry economic impact
– Event Industries Finland – a nationwide advocacy organisation
– The need to consider event sectors together (sports, culture, entertainment and business)
– Providing a common voice for the event sector
– Event industry value creation
– The importance of lobbying for European wide classification and functional legislation
– Key international objectives for the events industry
– The importance of creating job titles in events for graduate employment
– The need for events to be recognised by, for example, the OECD

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